Going Digital
For Catalyst: A Wilson Foundation’s 2024 Fundraiser Gala, I developed a digital version of the event program. With an unlimited page count, we were able to maximize ad revenue by offering more prominent ad space to our top donors ensuring they received greater visibility and recognition. Additionally, the digital platform allowed us to engage event attendees in the week leading up to the fundraiser by providing early access to the live auction items, building excitement and encouraging higher participation. This approach not only increased donor satisfaction but also significantly contributed to the ad revenue brought in for the event.
2024 Catalyst: A Wilson Foundation Gala Program, 16 pages, digital
Software Used: Adobe Illustrator, Photoshop, InDesign, and stock imagery from Unsplash, Pixabay, and Vecteezy
Social Media Posts Repurposed
These Save the Date images were primarily used for the non-profit’s Instagram page, but the designs needed to be flexible enough to be reproduced as a letterhead, physical fliers that were photocopied and handed out to students, as well as the hero image for the event’s webpage.
Software Used: Instagram, Canva, Adobe Express
2024 Fund-a-Need Video
I oversaw the creation of this video along with several team members. It was played at a large charity fundraiser for an elementary school along with students who helped film and create some of the content. The video played on repeat during the event to create ambiance, inform event goers of some of the entertainment options available, as well as remind donors that proceeds were ultimately used to support kids, some of whom posed with the school mascot.
Software Used: Canva, Powerpoint
