Christina Machado’s Marketing & Design Portfolio
Creative Marketing, Brand Strategist, Graphic Designer
I’m a Creative Marketing & Brand Strategist in Sonoma County, CA with a passion for designing visuals that drive business success. With over 10 years of experience, I bridge the gap between compelling design and strategic marketing. My approach is holistic—ensuring that every visual element serves a purpose and contributes to overarching business objectives.
Reach out—I’d love to hear from you!
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[Christina] is phenomenal. Incredibly talented, always expanding her skill set with impressive new abilities and she is incredibly fast. In my experience, I’ve worked with designers who are slower and require a TON of information up front before they start a project. Christina is understanding and flexible.
— Rose Jimenez, Marketing Director
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You are a genius and I am SO grateful for you. Thank you for this- this is the most insight I have ever received in 13 years of business.
— Lindsay R., Small Business Owner
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You did a standout job and your work clearly reflects a high level of design expertise. The visuals are polished, professional, and show an excellent command of layout, typography, and brand consistency.
— Kate Hughes, CMO
Project Gallery
Digital Brand Audit & Competitive Positioning Strategy
A comprehensive audit of a Sonoma County small business’ online presence benchmarked against eight competitors in that industry; identified specific opportunities to improve content clarity, audience targeting, and branding consistency.
Textbooks Redesign
Series of OpenSource textbooks where design decisions were informed by data analysis, leading to measurable improvements in engagement, ADA compliancy, and legibility.
2025 Catalyst Fundraiser Event
See the strategy and design behind the integrated marking campaign for the 2025 Annual Catalyst Foundation Fundraiser that lead to a explosion in engagement and fundraising efforts!
Portfolio
From editorial and publishing to marketing and non-profit campaigns, I’ve had the opportunity to explore diverse design challenges throughout California and especially Sonoma County.
I specialize in translating visual storytelling into tangible business results. My expertise lies in developing and executing multi-channel marketing campaigns, brand development, and creating cohesive print and digital designs. I collaborate cross-functionally to ensure that every project not only looks exceptional but also aligns with strategic marketing goals.
Insights
9 Smart Ways to Cut Print Marketing Costs Without Sacrificing Quality
Discover practical strategies to reduce print marketing expenses while maintaining high-quality materials.
Why Following the Crowd Won’t Save Your Website
Any web creation service you’re familiar with and still get great conversion rates if you’re marketing yourself effectively.
Why a Graphic Designer Can’t Replace Your Marketer (and Shouldn’t!)
Understand the distinct roles of graphic designers and marketers, emphasizing the importance of collaboration for effective branding and strategy.
A Winning Social Media Marketing Plan to Grow a Winery
Learn how to craft a targeted social media strategy to increase web traffic and wine club memberships for your winery.