Client:
Insurance Brokerage Firm
Date:
2020-2025
Tools:
Adobe InDesign, Illustrator, Acrobat, Microsoft Excel
Attention to Detail and Visual Hierarchy
As a key contributor in the insurance industry, I have designed critical business documents that streamline operations and enhance communication between stakeholders. This includes the creation of policy forms, claims documents, and compliance materials, all of which are tailored to meet regulatory requirements and company standards.
By leveraging my expertise in document design, I ensure clarity, accessibility, and professionalism, which help reduce errors and improve customer experience. My approach integrates attention to detail with user-friendly layouts, supporting seamless workflows for both internal teams and clients, ultimately driving efficiency and reliability in business processes. *Please note, any potentially sensitive information has been blurred out.
Throughout my freelance work, I have developed a range of business documents, including several 4 to 6-page Benefit Guides, such as the ones featured here. I approach these projects as an engaging challenge, balancing the need to condense extensive information into limited space while maintaining clear, organized layouts.
Visual hierarchy plays a crucial role in ensuring that dense content is easy to navigate, allowing readers to quickly locate the sections they need without reading the entire document. This focus on structure and clarity ensures a seamless and efficient user experience.
Multiple Versions and Variable Data
These technical forms might be output in print, emailed PDFs, published online, and used as digital forms. They often require variable data and can include up to 12 different versions so it’s imperative to be organized, and set up files correctly for multi-channel output.
