Digital Brand Audit

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Improving visibility, brand clarity, and digital engagement through audit-driven insights for a local wedding planning company.

Goals

• Identify areas of improvement across web and social channels
• Analyze market positioning and digital performance vs. competitors
• Recommend clear, actionable changes to increase engagement and conversions

Process

1. Brand & Website Audit
   Reviewed site structure, messaging, SEO, and UI design
   
2. Social Media Analysis
   Evaluated content consistency, engagement rates, hashtags, and bio clarity
   
3. Competitive Research
   Compared 8 direct competitors on branding, tone, and digital presence
   
4. Strategic Recommendations
   Compiled into a 10-page PDF and live presentation

Outcomes

I worked closely with the business owner to evaluate her brand’s digital health across her website, social platforms, and overall messaging. I performed a comprehensive audit of her online presence and benchmarked it against six competitors in her industry.

Through this research, I identified specific opportunities to improve content clarity, audience targeting, and branding consistency. I proposed tailored website updates, social media optimizations, and messaging refinements that helped position her brand more clearly in a saturated market.

Key Results

• 25% increase in click through rate to Website vis Pinterest within 2 months
• Website updates improved user engagement and reduced bounce rate by 18%
• Delivered a digital audit PDF, competitor comparison matrix, and live presentation of findings