Client:
Catalyst: A Wilson Foundation
Date:
2023
Tools:
Canva, Photoshop, Adobe Acrobat Pro, Adobe Audition, Instagram, Facebook, Parent Square
Designing Auction Materials for Non-Profit Fundraising Events: Branding, Teamwork, and Project Management
As the designer of printed materials for non-profit fundraising auctions, I played a key role in ensuring a cohesive and impactful event presentation. My responsibilities included working closely with event organizers and teams to align all materials with the organization’s mission and theme. This required strong collaboration, attention to branding consistency, and meticulous project coordination. From invitations to event programs and signage, I handled all aspects of graphic design while managing print production and timelines. My goal was to enhance the event’s visual appeal, helping to engage donors and maximize fundraising success for the non-profit.
Pieces included:
- 2023 Auction Booklet, 8 pages, 5.5 x 8″, saddle stitched
- Event Pass Lanyards
- Newspaper Thank You Ad
- Sponsorship Fliers
- Event Posters
- Silent Auction Signage
- Digital media advertisements and social media posts
Lanyard tags were designed for this event with a bold, rock-and-roll-inspired theme, drawing inspiration from music tour passes. These tags served multiple purposes: they acted as name tags for event attendees, with VIP tags distinguishing high-dollar donors, and included individual numbers printed on the back, allowing them to double as silent auction bid numbers and replace live auction paddles. The design emphasized the edgy, vibrant aesthetic of rock-n-roll concerts to reflect the event’s theme.
I was tasked with designing a program that incorporated all the essential event information and sponsor advertisements while carefully managing ink coverage and page count to stay within budget. The challenge was to balance a visually appealing layout with practical printing considerations, ensuring the design was efficient in terms of ink usage and kept the total number of pages to a minimum without sacrificing content or quality.
