Company:
Emerge, Spark Water
Date:
2025
Tools:
Adobe Photoshop, Firefly, Canva
Project Goal:
Create a digital marketing campaign to increase awareness of Emerge Spark Water among young professionals (ages 25-40) in urban areas, reaching 100,000 impressions on Instagram and LinkedIn within the first month of launch and achieving a minimum engagement rate of 3% on posts by the end of the first campaign period.
Creative Brief
Primary Audience: Young Urban Professionals
Demographics: Ages 25-40, primarily living in urban environments. Predominantly employed in tech, finance, and creative industries.
Psychographics: Health-conscious, active lifestyle, values convenience and quality, seeks work-life balance. They prioritize wellness and natural alternatives to boost productivity without negative side effects.
Pain Points/Challenges: Need for sustained energy throughout the day without the jitters or crash from traditional energy drinks. Seeking refreshing, healthy beverages that don’t add calories or sugar to their daily intake. Overwhelmed by high-caffeine options in the market and looking for something lighter
but effective.
Key Messages:
“Spark your day naturally with a refreshing boost.”
“Infused with natural caffeine and adaptogens for balanced energy.”
“Zero calories, no sugar – just clean, hydrating energy.”
“Lightly carbonated with subtle, natural flavors like citrus and berry.”
Tone: Fresh, optimistic, and sophisticated with a professional yet friendly approach.
